Your competition already has a Facebook business page, and not because they want to share news about their favorite pet, Polly the parrot.
The "Like" button has become the new "link." Many online marketers, myself included, now believe that the Facebook "Like" button is on a par with backlinks to a website. In other words, the more "likes" your page has, the greater the chance of it ranking high in the search engines for your specific field and keywords. So think of it as a link and encourage your customers to press it. Every time you update something on your page these customers will now see it as they have been "linked" to it.
With over 600 million users and almost 50% of them on Facebook daily and over 40% of existing businesses already up and running on it, you want your business to be where your customers and potential customers are going, right? If you knew that your customers were passing by one of the huge billboards in Times Square every day and those billboards didn't cost millions per month to be advertising there, you would want to be up there - wouldn't you?
