Polly the Parrot, is she worthy of mentioning on your Facebook page?

Your competition already has a Facebook business page, and not because they want to share news about their favorite pet, Polly the parrot. 

The "Like" button has become the new "link." Many online marketers, myself included, now believe that the Facebook "Like" button is on a par with backlinks to a website. In other words, the more "likes" your page has, the greater the chance of it ranking high in the search engines for your specific field and keywords. So think of it as a link and encourage your customers to press it. Every time you update something on your page these customers will now see it as they have been "linked" to it.