Using Social Media To Reach Out and Touch Someone

With over 600 million users and almost 50% of them on Facebook daily and over 40% of existing businesses already up and running on it, you want your business to be where your customers and potential customers are going, right? If you knew that your customers were passing by one of the huge billboards in Times Square every day and those billboards didn't cost millions per month to be advertising there, you would want to be up there - wouldn't you?